Articles
On automation, without the sales pitch
Four pieces about where time and money leak out of a business, what software can realistically do, and what it cannot. No selling and no promises.
Business process automation: where to start
Not with a tool. With one real enquiry and four questions that show where data is being retyped by hand.
What an unanswered enquiry costs
How to work out your own number in five minutes, and why five missed enquiries a month go unnoticed.
What AI agents are and what they actually do in business
A chat writes text, an agent does the work. What it handles well, what it handles badly, and what EU regulation requires.
AI in business: where it works and where it does not
Three properties that tell you in advance whether software will do the job reliably.